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Marketing Framework
Reach, Act, Convert, engage (RACE)
Top of the funnel (TOFU)
Middle of the funnel (MOFU)
Bottom of the funnel (BOFU)
Attract, Nurture, Convert, Engage
Brand Ambassador
Advocate
Loyalist
Adopter
Values and personality
Reason to believe
Essence
Consumer Discriminator
Consumer Insight
Target Group
Competitive Environment
Growth Hacking Funnel
Product, Price Place, Promotion, People, Process, Physical Evidence (7PS)
Value Proposition Canvas (Features, Benefits, Experience, Customer Wants, Needs and Fears)
Pestle Analysis
The 5 Objections
Acquisition, Activation, Retention, Referral, Revenue (AARRR)
Before-After-Bridge (BAB)
Clear, Concise, Compelling, Credible (4cs)
Problem, Agitate, Solution (PAS)
Attention, Interest, Desire, Action (AIDA)
Trigger, Action, Reward, Investment (HOOK)
Problem-Bridge-Solution (PBS)
Objectives & Key Results (OKRS)
Segmentation, Targeting, Position (STP)
The Golden Circle Why, How, What (Simon Sinek)
See, Think, Do, Care
Grab Attention, Reveal the pain, agitate with urgency, bring the solution (GRAB)
Place, Product, Price, Promotion (4PS)
Attract, Engage, Delight, Growth (Flywheel)
Functional Aspects, Emotional Aspects, Personal Dimension, Social Dimension (Jobs to be done)
Boston Consulting Group (BCG) Matrix - Star, Question Mark, Cash Cow, Dog
Strengths, Weaknesses, Opportunities, Threats (SWOT)
Competition, New Entrants, Supplier Power, Buyer Power, Substitutes (Porters 5 Forces)
Before, During and After Buying (Customer Journey)
Situation, Objectives, Strategy, Tactics, Action, Control (SOSTAC)
Features, Advantages, Benefits (FAB)
Happiness, Engagement, Adoption, Retention, Task Success (HEART)
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